Experts Urge Nigeria To Tap Traditional Textiles For Tourism Growth

By TAYO TAIWO (T. T.) OLUWOLE

FASHION and textile experts say Nigeria can unlock a new stream of tourism revenue by promoting indigenous fabrics, investing in local artisans, and expanding production capacity. The call was made at a Lagos symposium organised by Wear Nigeria, themed “The Role of Traditional Textiles in Sustaining the Tourism Industry.”

Prof. Pamela Cyril-Egware of the University of Port Harcourt warned that many traditional textile practices are fading as custodians age. She urged schools to incorporate indigenous fabric studies into their curriculum to preserve cultural knowledge and train future designers and craftsmen.

Mrs. Rebecca Obaitan, wife of the traditional ruler of Ososo in Edo State, noted that textile tourism already exists in Nigeria but remains largely untapped. She said global travellers increasingly seek authenticity, storytelling, and cultural connection—elements deeply embedded in Nigerian fabrics.

Obaitan stressed that communities must first showcase and organise their textile heritage to attract government support and build profitable tourism chains.

Wear Nigeria convener, Austin Aimankhu, said scaling local textile production will require technology, funding, and improved weaving and printing capacity. He added that demand for indigenous fabrics already exists, making expansion both viable and necessary for global competitiveness.