Asaba Monarch Calls For Modernisation Of Delta Broadcasting Service
Monarch Advocates Media Expansion
THE Asagba of Asaba, Epiphany Chigbogu Azinge, has called on the Delta State Government to expand the reach of the Delta Broadcasting Service by migrating the station to satellite television platforms.
Speaking during a courtesy visit by DBS management in Asaba, the monarch emphasised the need for the state-owned broadcaster to adapt to changing media consumption patterns and remain competitive in an increasingly digital landscape.
Azinge argued that limiting the station to terrestrial broadcasting constrains its audience reach and reduces its relevance, particularly as more Nigerians turn to cable and online platforms for news and entertainment.
Concern Over Delayed Engagement
The monarch also expressed disappointment over what he described as a delayed visit by the station’s management, noting that it came 17 months after his ascension to the throne.
While acknowledging the eventual engagement, he said earlier collaboration could have strengthened ties between the traditional institution and the state media organisation.
Need for Wider Audience Reach
Highlighting the realities of modern broadcasting, Azinge noted that many viewers, including himself, have shifted from terrestrial television to satellite and digital platforms.
He stressed that migrating DBS Asaba to services such as satellite television would significantly expand its audience base beyond Delta State and position it more competitively among leading broadcasters.
According to him, broader distribution would also enhance the visibility of local content and promote the cultural heritage of the state on a wider scale.
Commendation for Staff Resilience
Despite his concerns, the Asagba commended the staff of DBS for their commitment and professionalism.
He noted that the station’s workforce possesses the talent and capacity to compete with top-tier media organisations if given adequate support and modern infrastructure.
Azinge urged the Delta State Government to invest in the station’s growth, adding that such efforts could yield long-term benefits, including cost savings and increased local content production.
DBS Pledges Strengthened Partnership
In response, the Chairman of the DBS Board, Austin Chikezie, reaffirmed the organisation’s commitment to building a stronger relationship with the Asaba Kingdom.
He praised the monarch’s leadership and described his vision as a guiding force for development initiatives within the state.
Management Applauds Monarch’s Leadership
The General Manager of DBS Asaba, Christiana Uloho Jobome-Emetulu, also commended Azinge for what she described as impactful leadership since his ascension.
She pledged continued support for the kingdom and sought the monarch’s blessings for the station’s activities.
Other officials present at the meeting included board member Amos Okoro and the Permanent Secretary in the Delta State Ministry of Communication, Stella Macaulay, alongside members of the station’s management team.
Push for Media Relevance
The engagement underscores ongoing discussions about the future of state-owned media in Nigeria, particularly in the face of growing competition from private broadcasters and digital platforms.
Observers note that adopting satellite broadcasting could mark a significant step toward repositioning DBS as a more competitive and influential media outlet within and beyond Delta State.
