National Pride In Fabric: Ghana Launches Weekly ‘Fugu Day’
Wednesdays to Celebrate Ghanaian Identity
THE Ghanaian government has unveiled a new cultural initiative: every Wednesday will now be observed as “Fugu Day.” Citizens are encouraged to wear the traditional Fugu (Batakari) attire as part of efforts to strengthen national identity and preserve cultural heritage.
Announcing the program on 10 February 2026, Minister of Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, emphasized the role of the initiative in deepening cultural awareness, fostering pride, and projecting Ghana’s identity internationally.
Gomashie stated that Ghanaians and friends of Ghana should embrace the traditional outfit “in all its diverse forms, designs, and expressions,” making it a visible symbol of shared heritage across the country.
Boosting Local Industries and Creative Economy
The government also underlined the initiative’s economic dimension. The formal promotion of Fugu is expected to benefit local artisans, weavers, designers, and traders, creating employment and business opportunities nationwide. The value chain surrounding the production and sale of Fugu is poised to gain momentum as a result of the weekly celebration.
Officials anticipate that this initiative will strengthen not only national unity but also the creative economy, as citizens increasingly participate in cultural expression while supporting homegrown talent.
Inspired by Presidential Example
The popularity of Fugu received a boost after President John Dramani Mahama wore the attire during a state visit to Zambia. The move sparked discussions on social media and drew public attention to the traditional garment, laying the foundation for a broader cultural celebration.
The government hopes “Fugu Day” will become a weekly reminder of Ghanaian identity, a platform for self-expression, and an avenue for economic empowerment. With this initiative, Ghana is set to reinforce both its cultural legacy and the relevance of its creative industries on a national and international stage.
