From Detty December To Empty December

By DAVID JOHN-FLUKE

THERE was a moment when Detty December symbolised possibility—a global spotlight on Nigerian creativity, youth culture, and economic potential. That moment is slipping.

The warning signs are no longer subtle. Rising costs, declining service, and growing visitor frustration indicate a market approaching burnout. What should have been a scalable seasonal industry is being strangled by greed and poor coordination.

Nigeria had two advantages: first-mover status and cultural dominance. Both are now at risk. While operators focus on maximising short-term profits, competitors are investing in long-term systems. Countries once seen as alternatives are becoming preferred destinations because they offer predictable pricing, safer environments, and curated experiences.

The issue is not lack of money—it is lack of discipline. Detty December operates without rules, incentives, or accountability. There is no shared vision among stakeholders, no government-led framework, and no industry-wide commitment to customer experience.

Tourism does not thrive on chaos forever. It thrives on trust. When visitors feel ambushed rather than welcomed, they leave—and they do not return quickly.

Detty December still has potential, but potential without reform is meaningless. If Nigeria fails to move from vibes to value, December will remain busy but increasingly hollow. And eventually, even the crowds will stop coming.

Markets behave rationally. People stay where they are valued. Nigeria must decide—quickly—whether Detty December is a serious economic asset or just another missed opportunity.